Professional Profile
Kirsty Heather
I’m an operations and marketing leader with two decades of experience across hospitality, manufacturing, tourism, retail, and regional business. My strength is bringing order, direction, and momentum to fast-paced environments, creating businesses that run with clarity, consistency, and sustainable growth.
I combine operational depth with strong brand and marketing capability. This blend allows me to look at a business from every angle: how it runs, how it performs, how it’s perceived, and how it grows.
Whether leading a multi-site operation, rebuilding systems from the ground up, or elevating a brand’s presence through strategic marketing, I support organisations to lead confidently, lift performance, and deliver experiences their teams and customers feel.
What I Bring to Every Business
Operational Leadership
I run businesses with clarity, structure, and a commitment to consistency. I’m known for strengthening everyday operations, refining processes, improving productivity, and creating rhythm across teams.
Marketing + Brand Growth
I bring more than a decade of hands-on marketing experience.
I develop strategies that elevate brands, attract the right customers, and strengthen loyalty.
People +
Culture
Leadership is at its strongest when people feel safe, respected, and supported. I’ve led diverse teams across Australia, focusing on development, performance, and culture that encourages accountability and pride.
Systems, Quality + Compliance
I bring deep experience in ISO management, operational audits, safety standards, and process optimisation, ensuring businesses run smoothly, safely, and to a consistently high standard.
Strategic
Growth
Every business I’ve led has grown, through modernised systems, stronger capability, elevated customer experience, and clearer strategic direction. Growth becomes a natural result when the foundations are strong.
Financial
Stewardship
I drive profitable, strategic decision-making. From budgeting to cost control, I align financial performance with long-term growth and operational stability.
My Marketing Approach
I’ve led marketing growth in every organisation I’ve worked with, from building entire brands (Graze Tables + Platters, Coopers Handmade Pies) to strengthening digital presence and customer engagement for tourism venues, manufacturing companies, cafés, and regional businesses.
My marketing approach blends brand clarity with operational understanding and commerical outcome focus. It's not just about visibility, it's about messaging, systems, customer experience, and long-term brand trust.
My work spans:
• Strategic marketing and brand development
• Social media management and multi-channel content creation
• Email marketing, CRM strategy, and database growth
• Customer acquisition and retention strategies
• Campaign management and performance optimisation
• Public relations, media coordination, and event marketing
TESTIMONIALS
What our clients say
Career Snapshot
I have over 25 years’ experience in hospitality management, including more than 14 years owning and operating my own venues.
I’ve owned and led a café, gourmet pie business (online and wholesale), function centre, 180-seat restaurant, chocolate and wine bar, providore, and a boutique catering brand.
Beyond my own businesses, I’ve managed a wide range of venues across Australia from iconic outback pubs to resorts, breweries, and restaurants.
For the past five years, I was General Manager of a multi-million-dollar business ($12 million turnover) operating across three sites nationally. I led strategic planning and execution, day-to-day operations, team capability, ISO compliance, brand presence, stakeholder relationships, and financial management across Queensland, New South Wales, and Victoria.
My experience includes:
Strategic planning, workshops, and execution
PR and brand positioning to drive a consistent flow of new leads
Marketing leadership across digital campaigns, brand visibility, customer engagement, stakeholder relationships, and trade promotions
Client nurturing strategies to increase retention and word-of-mouth referrals
Leadership of hospitality operations, team management, accommodation, guest experience, and regional tourism marketing
Strengthening systems, training, guest experience, and marketing, including the successful How to Spend 5 Days at Arkaroola campaign, which increased visitor stays and bookings immediately
Co-owning and leading an award-winning gourmet food business
Managing onsite and offsite events ranging from 50 to 50,000 guests
core skills
Strategic marketing & brand positioning
Operational leadership
Digital & content marketing
Financial management & budgeting
Customer acquisition & engagement
People & culture development
Process optimisation & systems design
Compliance & risk management
PR, events & communications
ISO management & audit preparation
Tools I'm Experienced in
Book a Call
Step into the next stage of your business with clarity and direction. If you’re ready to strengthen your operations, refine your systems, or bring more strategy into the way you lead and grow, book a strategy call with me. You’ll walk away with clear insight, practical guidance, and a defined path forward.
Send a Message
Use the form below to share what’s going on in your business.
Tell me what’s working, what’s not, and where you feel the pressure.
I’ll personally reply within two business days.
Contact Details:
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