Strategic Marketing, Funnels, and Systems Built to Bring in Real Business

I step in and build the strategy, messaging, and marketing infrastructure behind your business so you attract the right clients, convert them consistently, and stop relying on guesswork.

I don't just make your content look good.

Everything is built with a commercial focus.
Every asset has a job. Every system has a purpose.

THIS IS FOR YOU IF

  • You’ve outgrown DIY marketing but aren’t ready for a full agency

  • You have pieces of marketing, but nothing is working together

  • Your content looks fine, but it’s not bringing in consistent enquiries

  • You’ve got leads slipping through the cracks with no follow-up system

  • You need someone who can think strategically and actually build it properly

HOW I HELP

I don’t start with design.

I start with how your business makes money.

Then I build the strategy, assets, and systems to support that.

1. Strategy & Positioning

Where we get clear on what you do, who it’s for, and how it sells.

  • Offer clarity and refinement

  • Brand positioning

  • Campaign strategy

  • Customer journey mapping

  • Funnel strategy

2. Funnels, Websites & CRM Systems

This is where most businesses fall down. I build the backend that turns interest into actual enquiries and sales.

  • Funnel builds (lead generation, sales, launch funnels)

  • Website builds and landing pages

  • CRM setup and structuring

  • Pipeline and lead tracking systems

  • Form builds and automation triggers

Everything is connected so nothing gets missed.

3. Email Marketing & Automations

So your leads don’t go cold.

  • Email sequences

  • Nurture campaigns

  • Sales follow-ups

  • Re-engagement campaigns

  • Automated workflows

Built to move people forward, not just “stay in touch”.

4. Visibility & Content

So your business shows up consistently and professionally.

  • Social media content

  • Campaign content

  • Launch rollouts

  • Content direction and planning

Always tied back to your offers and funnels.

5. Conversion Assets

The pieces that turn attention into action.

  • Lead magnets

  • Sales pages

  • Landing pages

  • Offer assets

  • Downloadables

Every piece built with a clear purpose.

6. Brand & Collateral

So everything feels aligned and credible.

  • Visual identity elements

  • Business cards and print

  • Flyers and promotional material

  • Presentation assets

Not just aesthetics. Consistency and trust.

PORTFOLIO

Social Media

Lead Magnets

PR

Business Cards

Logo's

Flyers

Case Study:

Recruitment Campaign Strategy

The problem
The business was receiving inconsistent and low-quality job applications.

What was at risk
Time, growth, and team quality were being impacted by poor-fit candidates.

What I did

Repositioned the role and messaging

Built a targeted campaign to attract the right applicants

Strengthened brand communication across platforms

The result

Increase in application volume

Higher quality candidates applying

Faster and more efficient hiring process

HOW I WORK

  • I don’t just build what’s asked, I look at what’s missing

  • I think through the full journey, not just individual pieces

  • I focus on what will actually generate enquiries and sales

  • I build systems that reduce manual work and missed opportunities

This is strategy and execution working together.

WHY CLIENTS WORK WITH ME

  • 20+ years in business and operations

  • Strong commercial understanding, not just creative execution

  • Experience across multiple industries

  • Deep understanding of how marketing connects to systems and revenue

  • Ability to build inside platforms like GHL and Ivorey, not just plan

You’re not hiring a designer.

You’re bringing in someone who can step into your business and build a commercially minded marketing strategy and implement it for you.

I work best with businesses who:

  • Want their marketing to actually convert into sales

  • Are ready to connect strategy, content, and systems

  • Need structure behind their growth

  • Value clear thinking and practical execution

  • Can see that marketing is a vital part of their business strategy

If your marketing feels disconnected, inconsistent, or like it’s not doing enough…

Let’s fix that.

TESTIMONIALS

What our clients say

★ ★ ★ ★ ★

You NEED Kirsty in your business! She’s incredibly multifaceted - strategic and intentional when it comes to setting direction, but also hands-on, creative, and genuinely brilliant with marketing.She has a rare ability to zoom out and see the big picture, then break it down into clear, practical steps that actually move things forward. Plus, she's a great communicator, thick-skinned, and is super easy to work with.Kirsty brings clarity, momentum, and alignment in a way that’s incredibly hard to find. If your business feels like it’s missing a piece (whether that’s strategy, socials, or systems) - Kirsty's it!

Jessica Leeming
Managing Director
★ ★ ★ ★ ★

⭐️⭐️⭐️⭐️⭐️Kirsty recently completed an audit for my café and she was absolutely lovely to deal with. She was friendly, professional, and gave clear, practical feedback that actually made sense. I’ve already implemented her suggestions into my business and seen real value from it. Highly recommend Kirsty to anyone looking to improve their business operations.

Brad Williams
Café Owner
★ ★ ★ ★ ★

Kirsty from The COO Hub provided insight, experience and calm to building my new website and support platform. Professional, patient, helpful and responsive. Highly recommend.

Bjelkie
Founder