The Cafe Success Code Course

Your café is busy.

Why are you still barely paying yourself?

You opened a café to build a business you love. Now you’re covering shifts, worrying about wages and wondering where the money went after a busy week.

The Café Success Code is a self-paced course that helps you find what in your cafe needs your attention first, make practical changes and build a café that relies on you less.

I’m inviting café owners to join the beta waitlist.

When enrolment opens, beta students can join for $97.

Joining the waitlist is free. You’ll hear from me when the beta opens.

Stop guessing what to fix next

Maybe you’ve been posting more on Instagram, changed the menu or cut a shift here and there, only to end up working that shift yourself.

It’s hard to know whether those changes are helping when you can’t see where your profit and time are going.

The Café Success Code

gives you a clear path through the parts of your café that matter most:

Fix the profit leaks.

Review pricing, wages, menu margins and waste so you can see where money is slipping away.

Attract and keep customers.

Make your café easier to find, give people a reason to choose it and create an experience worth returning for.

Build a team you can rely on.

Set clear expectations and train staff to deliver them.

Put simple systems in place.

Create routines that keep the café running without every detail living in your head.

Reduce owner dependence.

Hand over recurring tasks and decisions so you can start stepping away with confidence.

Why Join The Beta?

As a beta student, you’ll get all the benefits of the full-priced Café Success Code course for $97. You’ll also help me improve it by sharing what happens when you use it in your café.

For giving me your honest feedback, you’ll receive:

  • Lifetime community access. Future students will receive 12 weeks of access. You’ll be able to stay and keep asking questions, and getting ongoing support.

  • Every update shaped by beta feedback. If I improve a lesson, example or template based on what beta students tell me, you’ll get the updated version at no extra cost.

Tell me what helps, what needs a clearer explanation and what you’d like more support with. Your experience will help shape the course for the café owners who join next.

What You'll receive

As a beta member, you'll receive immediate access to:

  • Self-paced lessons covering Visibility, Experience, Profitability, Team, Leadership and Systems

  • Templates, checklists and procedures you can put to work in your café

  • Lifetime access to the course and the updates made from beta feedback

  • Lifetime access to the private community for questions, support and shared progress

  • A 60-minute group question-and-answer call every fortnight during your first 12 weeks

Is this for you?

This course is for you if your café looks busy, but you’re barely paying yourself. If you’re working extra shifts because wages feel too high. If your team needs you to answer every question. Or if you’re ready to make changes but don’t know which one to tackle first.

You can work through the lessons at your own pace and focus on one practical improvement at a time.

Why I created the Cafe Success Code

I’ve spent 25 years in hospitality, I've owned cafés, catering businesses and a 180-seat function venue, I even had a crack at a chocolate and wine bar!

It took me around eight years to work out how to build a business that didn’t need me there every hour of every day.

I created The Café Success Code to give other cafe owners a head start, so they don't need to take 8 years to figure it all out for themselves.

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What others are saying